case studies

PORTFOLIO ©2025

PRODUCT designer

Lead Generation Product Funnel

End-to-End Product Design
Mobile-First
Prioritizing mobile-first, I developed a new user flow and designed a landing page to create a lead-generation funnel stemming from ads on Facebook.

Interaction Design

Micro-interactions
Product Design
Developing our core interactions and UX/UI patterns for V1 of the Hippo mobile app.

Landing Pages

Visual Design
Marketing, Branding, Growth
Collaborated with another designer to completely rebrand Hippo.com, designed marketing landing pages, and created templates for partnership and growth opportunities.